Apps beat tasks, but not taste

Smartphone apps – mainly free ones, bless them – continue to change my everyday routines, enhancing once mundane duties into short, fun tasks.

For instance, I can find and launch apps to change channel on my TV and adjust my stereo quicker than I can locate the remotes needed to do both.

I use an app to record wine labels and tag how enjoyable they were much more easily than I can recall them.

And with nifty little Instagram I can enhance photos and share them much quicker than I could ever launch Photoshop and email pictures of my coffee to a bunch of strangers.

But I am running out of worthwhile things to share. And I am asking myself more and more, why are we all sharing photos of our coffees? Sure you might be excited by the smell and the unique design doodle in the latte froth, but all we see is a coffee. Like a meal, it’s a multi-sensory experience, not a visible moment. You’ve dumbed it down and crowded my feed – pardon the pun.

An occasional, extraordinary meal, sure… Tell me all about it so I might cook it or visit that restaurant. But snack food? A good espresso?

Then comes new app EVERNOTE FOOD. (link: http://blog.evernote.com/2012/06/07/everyone-to-the-table-evernote-food-for-android-has-arrived/)

“With Evernote Food we’ve created an absolutely beautiful way to preserve every dish, every table, and every bite you’ve ever had.”

Now you can capture the time, location, menu and photos of your favourite culinary experiences.

This app will even link your meal with other items you have saved in generally awesome notebook app, Evernote.

(It’s free and seriously good. Get it.)

“For example, if you used Evernote Hello at a lunch meeting, the faces of the attendees may be associated with the Meal.”

What a hideous thought.

And as you will find if you put all this effort in with Evernote Food, your meals are now shareable. So not only can you record every meal in detail, the menu, service, location and attendees, you can also tell everyone who wasn’t there!

Here’s an idea. Don’t.

Instagram – Brands and big names worth following

Instagram – the only social network which rewards creativity with more followers – is my latest iPhone app addiction and may soon become essential for news junkies.

Where else could you get a photographic insight into presidential debate just minutes before it went LIVE to air.

Twitter, you say? Ah, but Instagram makes the photos the medium, not the caption, and you can search by tags, places or even GPS.

This enables me to instantly see who else and what else is being posted at a certain location, be in the Vatican City as the pope appears, an earthquake in Indonesia or at a protest in Time Square. Of course, it works locally too as more people join up and tag posts with your favourite cafe, park or club.

As I write this, #OccupyWallStreet has 6612 photos under that tag. Even #occupysydney has 130 (not including those added by me)

It’s also becoming a nice way to tap into the US presidential campaign.

Check out what @CNNSITROOM (Wolf Blitzer’s weekly political – The Situation Room forum on CNN) posted this morning….

There is quality content here, and the feed keeps getting bigger, especially from US TV networks hitching a ride on this new photo-sharing app.

@TodayShow is leading the way starting hashtags for each musical act to join their concert series.

@Starbucks is offering deals if you follow their posted pics.

And despite a few big-name signups, Instagram is still largely under the radar.

Perhaps it’s because the media hasn’t been mentioning it on air. There have been no security breaches, and no epic milestones of users signed up (although it is pushing 7million users – not bad for just 4 employees) and that’d always a good time to join.

You know, before it was popular.

Part of the app’s appeal is that it makes real people the most popular when their skill has wide appeal. Meet the Top 15 Photographers – most of whom are relative nobodies until Instagram.

That said, here are a few familiar names and faces you will know if you sign up…

News
@nbcnews
@npr
@abcworldnews
@decision2012
@Time_magazine
@washingtonpost

Real Time Reporting
@cnnireiport
@breakingnews (AWOL? just a handful of posts)
@CNNPR

TV Shows
@sunriseon7 (of course)
@todayshow (NBC)
@GoodMorningAmerica
@MTV
@NatGeo
@MeetThePress
@BackStory

Tech news/views
@LeoLaporte
@Mashable
@Zuck (Mark Zuckerberg – only 3 photos)
@Jack – creator of Twitter Jack Dorsey
@evanwilliams – entrepreneur behind blogger & twitter
@bizstone – co-founder of twitter

Other Brands
@wikileaks
@YouTube
@RedBull
@Starbucks
@YouTube
@WeatherChannel
@BillboardDotCom
@generalElectric
@SXSW
@NASAgoddard
@VH1
@Burberry
@Gucci

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Aussies
@maddogsullo – Eamon Sullivan
@adamboland

Celebs
@SnoopDogg
@jamieoliver
@TonyHawk
@justinbieber
@selenagomez

Go the NRL’s #StateOfOrigin #apps

I’m a pretty jaded observer of our nation’s footy codes. Since high school – the last time I counted myself as a fan – I have seen very little in NRL or AFL that has inspired me.

Frankly, most of it just makes me cringe.

But the NRL’s forward-thinking in building and releasing paid iPhone apps in time for the annual State of Origin series is a very savvy move.

More below…

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The apps appear pretty simple (stats and bio content), running costs would be low (mainly serving videos) and the audience demographic is wide-ranging.

Plus, they get a free national platform in Games 1 & 2 to promote the hell out of them.

I imagine they had both apps made for less than $40,000 total and they could expect over 80,000 downloads. At $1.19 each, that’s about $50,000 profit and greater audience engagement in a part of NRL jaded fans like me used to love.

Check out the application:

http://itunes.apple.com/au/app/nsw-blues/id436086858?mt=8

Cheers, Luke

me tweeting

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