Keybored

As a web producer I need to find generic images for about ten different stories every day.

Often those stories relate to the internet, or websites, or online activities like shopping, dating or avoiding viruses. Have you ever thought about how hard it is to find a unique picture for that? No?

Well, don’t bother. It’s no more interesting than it sounds.

But, many people give up too soon and clichés abound – which I must now expose.

The biggest theme among internet image clichés is the photoshopped-keyboard key.

Here’s a range of pics that are either so pitiful I hope they are tongue-in-cheek or they are simply a bad reflection on web producers everywhere.

We know sleep isn't normally there, but why is there nothing on any other keys?

Daft. What would happen when I press 'SHOP' anyway? A BUY button maybe.

I see, it's for Online Dating, or finding love online. And 'desperate' was too long to fit.

Ha! Commit your whole life to someone in one key-stroke. I guess pressing Esc gets you a DIVORCE.

 

Brand keyboard sends you direct to company websites. But Coke?

This is a funny idea. But it was stolen from Homer Simpson.

FYI - If you're having trouble on the Internet, F1 usually brings up the Help menu.

If there was a HELP key, as big as the spacebar, I think it deserves to be IN CAPS.

This picture is actually instructional. Unless you type PLEH

You will need real help after you start swallowing keys in frustration at the Windows Help menu.

 

Now we're talking. This kind of keyboard could actually save time - for teens who have already lost touch with gramar anyhow.

Emoticon KeyPad! Who needs an antiquated alphabet to express emotions!

 

The Escape key is escaping! Is this clever? Not even slightly. Plus, he won't get far when you press him and breaks his little legs.

 

 

There’s just so much fluff

I don’t know if there is a rule against filming inside people’s homes when they are open for inspection, but I have done it for some time.

There's just so much fluff

Fluffy Clutter

It’s only worthwhile when the houses have fantastic originality or good design ideas, but occasionally, like in the Balmain home below, they have quirks that are beyond belief.

This was a home of Pacific Islanders – who have long since moved out – with a serious passion for clutter, organised, sentimental and often fluffy clutter.

 

I have long been fascinated with the homes you pass by with possessions lining the verandahs and the door jammed open, often because it just can’t close.

A friend from school once took me into his mother’s room where she had magazines and papers piled higher than our heads. We stood before the madness sharing ideas on why she kept it all.

I am still none the wiser.

Chemical burnout and the death of Pot Pourri

This post will be shorter than the last few. I promise. But first, click here to watch a commercial. My wife and I went as chemical-free as we could about a year ago. No more non-organic dishwasher powder, sunscreen, laundry detergents, cleaning sprays etc. (Shampoos and deodorants are not so easy to switch away from, but that’s all for another blog.) But lately I am increasingly worried about chemicals in the home and how many people are wilfully ignorant as companies continue pushing even more audacious concoctions.

This all started for me when I saw an ad for ANT SAND. This is a product you throw around your backyard like confetti (imagine you were having a wedding, for ants) and it will eradicate all ants within five metres. (A tragic wedding massacre, did i mention?) So, really, Ant Sand is like a granule form of Ant Rid.

Tried that? It does wonders. How? Arsenic.

Go on! Spread arsenic around the house!
Go on! Spread
arsenic around the house!

This chemical wants to be spread pretty much anywhere you or kids like going; “just sprinkle Ant Sand in cracks and crevices, in between pavers, on lawns…” See more Are people really developing such a fear of natural life in urban areas that they must destroy all evidence? This Ant Sand is like fly spray that is so toxic you just spray it on a surface and small insect that comes near will miraculously drop dead. Oh, they have that? If you go outside people, you might expect an occasional arachnid, buzzard or airborne thingamajig. A swipe of the face usually deals with it. No need to poison yourselves, your visitors and your children, is there?

Then, this week I came across the next insidious invention from those great unsung heroes, industrial chemists. How about an insect spray for the outdoors – and this is no Aerogard, you don’t want to get me started on suspect repellents we are supposed to lather onto our bodies – this great new product just keeps spraying and killing and spraying and killing!

 

THWACK!

Now, RAID®, bless them, have had ‘Automatic Insect Control Systems’ for some time. In their words, it “uses a “unique automatic dispenser uses advanced MicroMist™ technology which creates a mist of incredibly fine micro particles to eliminate insects. Because it’s a mist, not a spray, it stays in the air longer, and is more easily spread throughout your whole room.” They literally call it ‘set and forget’. That will seem ironic when later on you get Alzheimer’s for some unknown reason. What a joyous land of fresh-aired achievement we live in. Why would I want to breathe in air when a lab can produce something that can kill any small living thing and allow me to keep breathing too!

 

Brand Power likes
it!

But why not take this genius outside? Don’t worry, they have. Introducing NaturGard.

  • The Naturgard Automatic Outdoor Insect Control System provides outdoor protection against flies and
    mosquitoes when used continuously
  • Protects a sheltered outdoor area of 5m x 5m
  • Automatically releases small bursts of mist containing natural pyrethrin plant extracts** at regular intervals.
  • Adjustable setting which allows you to regulate the timing depending on your conditions

Jamie Durie would be so happy to know his Outdoor Room wasn’t going to be tainted by anything actually typical of the outdoors, like evil flies.

The chemical mentioned – pyrethrin – is the insecticide you can’t spray on herbs you are planning on eating because it will
make you sick. But don’t let that worry you. Mortein make NaturGard, but they have competition. Here’s how one company, the reliably named DoItTV describe the effects their product has on its target: “This spray not only kills when you spray directly onto the insect but it also leaves an invisible residue on surfaces which is fatal to any bug or insect that comes into contact with it. And it keeps on killing for months without having to reapply.” Months! I can have my backyard infected, sorry, protected, for months with just one spray. And if kids come over and eat dirt, lick a leaf, or touch a piece of decking have sprayed… well… that will be fine because I am sure it’s only microtraces that are just enough to kill hardy cockroaches on contact.

Why care about these chemicals when clearly people are living longer lives? While many chemicals may be absorbed into our system without ongoing harm, many cancers continue to claim people at all stage of life with no known cause. Afflictions including depression and ADHD are on the rise, and few people stop to think if choices to live in a mist of chemicals could have an impact on the chemicals in their brain. (This point, obviously needs more probing.)

Lastly, can I recommend a bit of subterfuge. No one will complain if you quietly disconnect the deodorising spray you may have in your office bathroom. These, like innocent old oil burners, spread sweet-smelling fragrances that you then breathe in all day.

It’s less than smart, masking odours by getting you to breathe in carcinogens that smell only slightly better.

Not everything should be an easy fix. But it can be without being so harmful.

What ever happened to a bowl of Pot Pourri?

No Nespresso, by George

A friend recently asked me what I think of Nespresso. It
was a great idea, asking me, an opinionated coffee addict with an
interest in marketing and happy to turn my steam wand on any
conniving multinational!

It's all so simple. It's also landfill.

That
said, no, I do not like Nespresso. And here’s why. The concept of
Nespresso, Nestle’s foray into the domestic coffee machine market,
is to give people a perfect cup every time by pre-determining your
entire experience. For a brand to go to this level of sanitising is
absurd and seeks to create a kind of culture akin to the Soda
Stream (you always knew who had one and if you were, as Ii was, a
have-not). Now, I’m no slow-foodie but when I buy coffee it’s whole
beans, by the kilo, and I like being able to meet the roaster or
check the roasting date. If I became more educated I might also
notice the country of origin. At the same time, while cafes in
Sydney are all posting hessian coffee bean bags on their walls to
show they’re connected to the source, Nestle is taking the farmer,
the wholesaler, the grinder totally out of the equation and
vacuum-packing your daily hit without even a hint of personal
interference. Simplicity replaces engagement. It’s the MAC of
coffee, and nearly everyone else is a PC. For my money, this is absurd
and a brilliant exploitation of the consumer desire to have it all
with minimum effort and with the least time taken. It’s cynical. An
end-to-end controlled coffee experience aimed at the well-off and
by a company who have nearly managed, with all their Hollywood
firepower (see ad below) to dissociate themselves from Blend 37, no, I mean Blend 43.
Three possible
reasons you would buy this insipid device:

  1. You
    really like George Clooney,
  2. You have more
    money than time,
  3. You don’t want to get your
    hands dirty (by grinding your own beans, emptying out the grinds,
    having to choose what coffee you buy etc)

The worst of it is that once you buy the (rather pricey) machine
you are tied into buying their coffee
only at their prices, meaning they can
charge whatever they want and you have to cough it up. A guy I work
with – who falls easily into category 2 above – has bought a
Nespresso machine and tried to defend their cosy pricing regime.
“I just go in and get five
boxes (of capsules) and I have enough to last me ages!” It’s all
pre-ground, pre-roasted, pre-fabricated. And there are different
beans and blends, but guess what that means; with a Nespresso
machine, your separation from the coffee production process is now
so complete that Nestle’s system now controls not where and when
and how you buy your coffee. It’s all very clever. When you buy
more expensive capsules you feel you are getting their best
beans… but are you? You can’t check anything. It could have been
roasted months ago. But, like most purchasers, my friend now buys a
cheaper type of pod because what seemed reasonable at first is soon
dropped in favour of a more affordable cost-per-cup. The problem
is, “the cheapest pods taste like sh-t!’, he tells me. So, he is
forced into buying a higher cost pod to get a reasonable flavour
coffee. The store sells the machine telling buyers they can enjoy
coffee for as low as $0.50 per cup. But my friend says to drink
something bearable it’s now it’s closer to $1 a cup. And he has no
control over any part of the process. According to a Wikipedia
reference
, Nespresso’s cost per serving is up to three
times higher than that of alternative brewing methods. What a
treat. Sign me up, George!