A sure sign of dodgy church marketing.

Look at this poster – I knew it was bad the first second I saw it, yet for a second I could not pinpoint just what was so absurd about it…

Now, it seems pretty obvious.

This sign was up for months after it was even relevant. If, indeed, it ever was.

Remember when Osama was captured? President Obama was careful not to be seen to be engaging in triumphalism, to be capitalising on the event.

He didn’t want to exploit it.

Well I guess there was a meeting at this Petersham church to consider how they could tap into the public debate… And in another church, that might have been where the idea stopped.

Does a church with a billboard have to join every debate? If it’s a typical matter of international diplomacy, there’s usually not much to hang a witty slogan on.

Kevin Rudd signs trade deal with pacific islands – Will God save Tonga’s currency or your soul? See, it just doesn’t work.

Church street signs, – or, Wayside Chapels as they have been called for reasons I have never understood, Curbside maybe… – have clearly become something of a proud statement that a church has its finger on the pulse.

They are also a chance to show some delicacy, wit or even some hope. The kind of hope this sign offers drivers passing by (which is thousands daily, by the way) lies somewhere between guilt and emotional manipulation.

This sign in particular fails for trying to exploit an issue that has little to teach the unchurched masses that can be explained in five words.

The topic involves the death of a man widely felt to be a mass-murderer, a terrorist with little value for the human life and possibly a cult leader calling other vulnerable types to become suicide bombers. Bin Laden’s crimes are well documented, his evil is nearly synonymous with his name or image.

This church, in Sydney’s inner west, thought it ok to compare his life with that of yours or mine.

We’ve all sinned, and in some bible verses, it implies God considers all sins ‘equal’, so let’s draw a straight line between his salvation and that of the average Sydneysider.

Errr… NO.

I reckon the average driver passing this sign has seen this sign and thought – “Bloody hell, that compares me to Osama. Stinking church.”

If you were to have a weighty theological debate, you could get into the nitty gritty of sins, our accountability and judgment.

But a sign is one-way communication. In the social age, the medium is itself judgmental. People need a ‘reply path’. But a billboard says I have something to say, sit there and listen. Poor form for a church, I would have thought. A sign needs at least a prominent website link, a facebook page, a bold phone number…

It’s better if the sign isn’t incendiary, offensive or ambiguous, but failing that, churches with billboards should have a social media team ready to go and respond to questions that should arise for people.

I should not have to come into your church to reply to your slogan.

That would be a trick to get me in the door – and we’re well past those days, right?

4 hidden cafes of Sydney’s Inner West

I’ve spent a whole lot of time inInner West cafes. They are the heartbeat of our precinct, the glue that unites us, the sauce that makes the meat so tasty…. and so on.

But not all the cafes are obvious, popular or, (heaven-forbid) trendy.

So here’s a few lesser known establishments. They are each humble and efficient, and the coffee is good throughout, so I have tried to rate them on that other essential of a good cafe experience, the atmosphere.

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Petersham

I’ve spent most of my time living between Petersham and Croydon so this short review is a tribute to my most regular haunts.

If you’re heading through Petersham (it’s not like there’ any reason to stop there), I’d have previously picked the Big Brekky. It was a no-brainer… for years.  But actually, the Big Brekky faces a new contender.

Little Creatures is opposite and down the road 100m from our old Petersham favourite.

Big Brekky vs Little Creatures

1/316-320 Stanmore Road, Petersham

and

276 Stanmore Road, Sydney, New South Wales

Big Brekky still has the best eggs on toast this side of Newtown, but for atmosphere, comfy chairs and opening hours, Little Creatures, with its walls of windows and kid-friendly position on the corner of a beautiful park, has overtaken the stalwart.

Big Brekky is the Town Hall of Quirksville. It’s affordable but you haver to play by the rules. If the staff were angry it would be the Soup Nazi. Think of it as an exclusive cafe that somehow feels family-run…. only the family is made up of cool hipsters who do amazing coffee. Getting the picture? BB’s hours are ridiculous. We’ve turned up multiple times to find them shut. If they don’t feel like it, they won’t open. I swear, it was once shut at 10am on a Saturday morning.

They have an outdoor area but it’s often overgrown and it’s partly a car-park.

They have kids toys (great!) but they really need a wash so your kids might be better to bring their own.

The menu is sensational. Try the homemade baked beans.

Little Creatures is half book store, half cafe, half restaurant. (It’s not very clear if the books are for browsing or for sale. If someone knows, do tell.)

The owner bought the shop five months ago and has done a very cosy fit-out. cots of nooks and odd chairs, rugs and old bookcases.

The food is just as enjoyable thanks to the chef’s Chilean wife. The Empanadas are worth the visit

And at $4 a pop you can do dinner for $8!

With a window onto Old Canterbury Road that is crowded with figurines, this joint is very child friendly but designed well enough that any kiddy noise doesn’t dominate the entire space.

The coffee is… improving.

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Homebush

What? Homebush? ISn’t that where they had the Olympics and … well isn’t that all? Pretty much, yes. BUt the millions that poured into the precinct produced a few stadia and one stunning cafe that you may not know of. It is also one of the few in the inner west boasting water views.

 

 

Armoury Cafe

Blaxland Riverside Park, Jamieson Street, Newington NSW

You’re unlikely to even realise that behind Silverwater Jail there is all kinds of fun to be had. The SHFA is responsible for this angular and inspired design for a cafe/restaurant on the edge of the Parramatta River. For years this stretch had been inaccessible excerpt to Army personnel. Thankfully, some bright spark thought of starting a business that not only took advantage of the serene vista but also the history and authenticity of the surrounds. It’s a post-industrial dreamland for someone like me who loves a good respectful restoration with exposed beams and rusty bolts alongside a $10,000 coffee machine and perfectly folded serviettes.

Plus, the kids can play on grassy bunkers that were used as ammunitions dumps just a few years ago!

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Marrickville

One cafe in Marrickville is bringing the change that Obama promised us all those years ago. It’s the suburb’s least subtle attempt at saying”Look! We are the new Surry Hills!”. Until now, the best evidence of that was Marrickville’s growing number of brothels and boarding houses. (That’s a bit harsh. But only a bit.)

 

 

 

 

 

Bourke Street Bakery, Marrickville

2 Mitchell Street Marrickville

You’ll never find this artisan bakery/cafe unless you are looking for it, or, like me, you enjoy driving around industrial estates taking photos of the ugliest buildings you can find.

There are delicious sourdoughs, pastries and tarts. No mud cake or glossy ‘Danish pastries’ here. Everything is worth trying. Especially one thing I make special trips for.

Try the Ginger Brûlée. It is worth double the $4.50 they charge for one.

Plus, if you turn up in the last thirty minutes before closing, you will often be overloaded with bread rolls and sourdoughs they haven’t sold. There’s no better loyalty scheme than giving away free bread.

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Summer Hill

Decolata

134 Smith Street, Summer Hill

Summer Hill must have the highest ratio of cafes per head of population. But if you ask me, they could really do with some refreshment. The cafes, not the people.

Here’s one sentence on each.

MUSE – Once awesome and varied, now feels tired and needs resuscitating.

ALIMENTO DELI – Several kinds of expensive wonderful.

ENVY – If you envy crowded Saturdays and seating.

DECOLATA – Petit, Italianate and tasty.

BEAN TAMPERED – Strangely unfinished yet friendly and aromatic.

TRAIN ONE – Cheesy interior but a winning location.

PLUNGE – Best all-rounder replete with vintage couch, courtyard and heavenly French Toast.

I like Decolata for it gives you at least the feeling that you are onto something exclusive when every cafe here is usually overcrowded and tending toward impersonal. No customer feels important when there are ten people ahead of you in a queue and the guy in the front just ordered 6 coffees. Decolata’s design is thoughtful, the owner is a great guy (who’ll let you in at night with his friends  to watch Soccer games if you ask nicely) and the courtyard is plain but sunny.

All Summer Hill cafes have good coffee. And prices are all similar. However, I think Decolata is the most consistent for strength and character.

So, for a snob like me, it comes down to atmosphere. It’s just the vibe.

I am happy to have any of these suggestions contested. So please, be honest and, more importantly, funny.

Qantas’s Blackface Mis-tweet & the risks of pro-tweeting

The latest Twitter shock to come from a major Australian brand was a ‘blackface’ picture from Qantas.

Fans in face unusual paint

Blackface Wallaby supporters

Interestingly, a shot of two Wallabies fans dressed up as a Pacific islander – like their hero Radike Samo – was first shown to the country by Channel 9 during their telecast of the Trinations last night.

Later, the same picture was tweeted on behalf of a major Australian brand – and then retweeted in horror by many more – taking down with it, at least for a day or two, the credibility of a company with a nation’s pride and years of neatly managed publicity.

Qantas will no doubt ‘review their policies’ to see it doesn’t happen again, but we won’t find out who tweeted but they may well lose their position.

It’s a harsh reminder that pro-tweeters are held to the highest account for how they represent their employers in the twittersphere. This is not the job of an intern and neither should it be an afterthought of a PR or communications staffer.

Read more about it here: Qantas Endorses Blackface

I saw a response to the scandal that guessed a ‘Gen-Y’ kid was behind the mis-tweet and therefore they’d be ignorant of the racial sensitivities around white men painted black.

The other example of buffoonery was by the otherwise magnificent twitter account of the Queensland Police (@QPSmedia) who foolishly tweeted “our bad” after a list of inaccurate tweets about the arrest of SMH journalist Ben Grubb.

I think the truth is that tweeting can be a dangerous sport. Those on twitter are very heavily skewed to left-wingers who are educated, sharp and most have a keen eye for political correctness. One foot wrong and your poor judgment is retweeted to thousands – just like a teacher reading out your love-letter in the school assembly.

On the other side of the coin, the constant flow of high-profile mis-tweets shows social media producers feel invincible at their peril. In my view, they should be checking anything that causes them to pause with a manager or publicist, before posting. I do this regularly in my job and I have recommended at more than one conference that all companies create a circle of people who can share responsibility for posts.

I tweet for a living.

Tweeting professionally sounds very simple and risk-free until you become the voice of a major brand. Then, it’s a minefield with you in the middle of it surrounded by a thousand critical eyes (your followers), plus your own PR, publicity and marketing people.

And that’s not the worst part.

If and when you post something inaccurate or offensive, there’s a range of news websites with little else to do but report on the latest twitter-gaffe. (That kind of thing is, unsurprisingly, a click magnet.)

I spend time writing and rewriting tweets. I regularly schedule them to time them best for maximum exposure. When I have second thoughts I often delete them before sending. If they include sensitive info or facts that someone may not want revealed, I first check them off with my manager. And I also confirm with story producers the best way to word them to get the message right.

I don’t know if the kid tweeting for Qantas is Gen-Y or the middle-aged marketing manager.

What matters is that a quick SMS could have avoided a poor choice and that would have saved a lot of offence now being attributed to Qantas, not to a faceless producer.

Why Google+’s grass is looking greener every day

Facebook gets away with a lot because we are just so used to it screwing up our privacy settings and it’s not the first company to share our info but at least we like using its service (unlike banks, for instance).

But two experiences I had today – yes, In just one day – have me very offside.

1. My mobile’s phonebook appearing online.

I didn’t really pay attention to this until I saw it pointed out that Facebook has accessed my mobile phone – without asking.

A list of all our friends’ and associates’ cell phones is now online. This has been possible before but we have never had an organisation go and pilfer it unrequested.

Facebook revealing my phone's contacts

http://www.facebook.com/friends/edit/?sk=phonebook

The dilemma we should all have with this is that not just our own privacy has been breached but our friends’ and family’s too.

If my Facebook account is ever hacked – and let’s be honest, most of us use our passwords in more than one place and it doesn’t look like this “jhsdy8643kh4k4” – then the hacker now has access to not just my personal details but all my friend’s. There is no White Pages for mobile numbers, so all these phone numbers could immediately be sold to spammers and telemarketers and so on.

It’s dire.

And oh look.. since I started writing this, an Iain Wood in Newcstle, UK, was found to have hacked the bank accounts of his friends and neighbours using their Facebook accounts.

“He would make friends with people on Facebook and have their usernames he would try it on the bank websites, on the basis people use the same passwords. (Read more – Fraudster used Facebook to hack bank accounts – Telegraph http://j.mp/o8Qkr8 )

2. Photo tagging – by corporations
Secondly, I am no fan of Facebook photo-tagging but brand using it to ensnare new fans is a painful new development.

Yesterday I received copious emails that people were commenting on a Ekka photo.

I was baffled. I barely know what Ekka is. (Ekka is a country-comes-to-the-city festival in Brisbane.)

Turns out that Ekka, via its Facebook page, was encouraging people to tag themselves AND THEIR FRIENDS on a photo they put up to enter a competition.

Sorting this out took about as long as throwing out junk mail I get on my letter box. But for that, I can put up a sticker NO JUNK MAIL. For my emails I have a spam filter. For telemarketers the government provided donotcall.gov.au

But I am inside Facebook’s forcefield.

I didn’t give them much. I don’t even use my own name. I post to limited groups. But it doesn’t matter.

As they court brands and advertisers, they can bypass my futile efforts and even use my ‘Friends’ to get to me.

It is awfully close to the last straw for me.

Google+ may be no better in the long run, but right now, Google’s grass is looking much greener.

Best of “Twitter Vs Facebook” (as posted on Twitter)

RT @DamnItsTrue: Facebook makes me hate people close to me. Twitter makes me love people I never knew.

RT @chiloBella: People use FaceBook to impress, PeopLe use Twitter to express

RT @Kid_Smoot: Facebook is where you lie to people you know. Twitter is where you’re honest to strangers.

RT @TheeeSickestKid: Twitter is full of cool people you’ve never met. Facebook is full of lame people you wish you could forget.

RT @InsaneTweets_: Twitter – fake profile pictures. Facebook- Fake friends.

RT @ashomillo: Twitter is where people talk. Facebook is where people stalk.

To see more, go to #TwitterVsFB

Tupperware or unaware?

Every marriage faces many challenges and one of the first and worst ones is whether you will buy Tupperware.

20110805-030534.jpg

I think Tupperware is a great choice … if you are UNAWARE of any alternatives.

Somehow, women everywhere are convinced it is a cut above anything else, like a Danish designed chair or German engineered car.

The latter may be an accurate analogy, it’s just that Tupperware has become the Kombi of kitchen hardware.

UNMICROWAVEABLE –
Some of their containers are not microwave friendly. What!? Why are Tupperware still making the kind of plastic that warps or leaches poison?
Just make the ones which I can zap in thirty seconds and eat it straight out off your opaque polymer plates.

UNRETURNABLE –
Lifetime Warranty? Pffft.
This is a very clever con because returning Tupperware is near impossible. Despite the 50s aura behind the brand’s success, Tupperware Ladies are not your best friends. They are peripheral friends at best and sometimes they’re complete strangers. Most likely, you’ve attended their parties out of guilt and the fear that no one else might turn up… but then you always end up buying three ‘little things’ and you leave $200 lighter.

Then, when all your marvelous Tupperware starts to crack you must now find and catch up with this “friend” who is now an acquaintance you haven’t seen in twelve months – and it’s only to return their junk. Awkward.

STACKABLE –
Geometry isn’t that hard, is it? We all made a tessellation in art class, didn’t we? Tupperware designers, space is at a premium. Some people only get one shelf in their share-house fridge!
Our cupboard is full of crooked Tupperware towers of blue sandwich containers and flattened bowls that no longer expand like they used to. Why can Decor and those blue clip-it containers – which are made by Kiwis you know, KIWIS! – manage to make everything stackable yet hifalutin Tupperware is often oddly shaped and is often unstackable regardless of whether it is empty or full .

LOSABLE –
We once bought those nifty little containers for about $10 each.They were supposed to store the unused portions of onion or lemon you lose in the fridge. Instead, we lost the containers.

EXPENSIVE –
Not just pricey, this stuff is exorbitant. If Tupperware was in a shop you’d just laugh and walk by. It’s moulded plastic, people. The only comparable product I can think of is those Kitchenmaid mixmasters that charge $800 when everyone else’s model is about $400. But at least they include heavy metal and mechanics.
The most complicated that Tupperware gets is a twin air-vent system to give my needy veges enough oxygen (don’t give them too much – they’ll explode! WTF?)

BREAKABLE –
So they say. Bollocks. I have proof.

Let’s leave Tupperware where it still is… in the fifties.

Cloud Control playing Splendour In The Grass

These are screenshots of YouTube’s live stream of the event.

I do think that band are rather cool, but my main interest is that I know the bassist, who ironically, did not play this gig. (His wife just had a baby. Well played, dad.)

Dear Aussie music industry, it’s not 1982!

I get it, we all like nostalgia, but is any 70s or 80s band beyond reforming? They ALL seem to be touring – look at the list!

And I know a singer’s death never stopped INXS from touring but didn’t the guy from Dragon also die?

As I cheekily looked into the actual cost of a John Farnham ticket ($99-$149) I was appalled at the number of bands touring as if it’s still 1982. That’s 30 years ago.

The trend of bands reforming – probably to help them pay off debts/illegitimate kids – has been around forever, but I am pretty certain there are now more bands from the 70s and 80s touring than there are new bands.

Let’s blame the internet and cashed-up Gen-Xers.

Meanwhile, I still await a BROS reunion.

Sydney – where’s the colour?

Last night I found myself driving through the Sydney CBD at 4am. It was a worthwhile drive as I discovered two things.

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1) No one-year-old can stay awake with the monotony of the 702ABC graveyard shift and street lights passing by, and
2) There are still people sitting on the Town Hall steps waiting for people at four in the morning.

Apart from those stunning discoveries, I took note of Sydney’s colour palette. If you ever get the chance to, don’t. We are a city bathed in light, imbued with a harbour and buried in trees, but once development gets a green light, that’s where the colour stops.

I see concrete… concrete for miles. Our buildings, our footpaths and our monuments are grey, nearly without exception. Some of our older buildings may be Sydney Sandstone – the art gallery, the museum, the QVB – but the years and the traffic leave so much of it a dreary, dull tone. We have so little public art that the only thing punctuating our passion for grey is the electric blue sky. But don’t worry, we’ve done away with that too. Sydney’s latest shopping destination, Westfield Sydney at Centrepoint, is such a cave that I feel lost as soon as I enter and adding to the claustrophobia, natural light seems like a memory.

If you follow me on Instagram you will know I have a love/hate thing with Sydney. My photos of our hot, dirty town are either critical or adoring.

What is it with this city? Why did we make the plaza in front of St Mary’s Cathedral completely paved, unusable space? Why is the Cahill Expressway (below) still standing and, for that matter, Harbourside in Darling Harbour?? As monstrosities go, that one literally saps your soul just walking past it.

The Cahill could never look as good as Jeffrey Smart made out

The Cahill could never look as good as Jeffrey Smart made out

I am feeling the effects of reading Delia Falconer’s book ‘Sydney‘ which provides countless metaphors and historical tales telling how our great city functions and, more intriguingly, how it malfunctions. It misfires socially, spacially and structurally, but we still wouldn’t give it up for anything, not even Melbourne.

We insist on ugliness when all around us is beauty. We glorify Kings Cross, our dingiest strip. We have tainted the harbour since day one of European settlement and nowadays we just slap cookie-cutter real estate over one-time toxic waste dumps. (Hello Breakfast Point!)

I am also grieving the loss of enormous Wynyard Park, now a small strip of grade about the size of three acres. Last week I stumbled upon a photo of how large this invaluable green space once was – as big as a three football fields.

Now, at lunch hour, as office workers pile in, you struggle to find a square metre of grass.

I am also peeved that when given massive opportunities to impress, our planners entirely opt out. The City West Link is one such example with four-metro high concrete walls. Some of these lifeless panels feature a metal sculpture laid over them – it could be a stimulating addition until you realise it’s repeated like a stamp on one hundred subsequent panels.

Recently, the bus depot at Balmain Road had a makeover. I travel past this corner often so was eager to see what design they came up with.

Have you seen Silverwater Prison? It looks five times better. And, as they are made of wire, at least you can see through the first two maximum security walls.

The bus depot is grooved concrete all the ways round. Lifeless. Thoughtless. Practical. Well, we need walls don’t we. Must protect the buses.

Concrete panels - adlib to fade

My wife hopes that the grooves are meant to represent something – corrugated iron roofs perhaps? I wish it was corrugated iron. A least that would rust and we wouldn’t have to look at any more soulless concrete.